Place another saucepan (casserole dish) on a medium/high flame. Pour two tablespoonfuls of extra-virgin olive oil into the pan, add the rice and stir with a wooden spoon. As soon as the oil starts to form bubbles pour in 1/4 of the boiling water 1/4, add the finely-chopped shallots, the beetroot (raw, peeled and cut into cubes) and a pinch of cinnamon. Continue cooking over a medium heat, stirring occasionally and adding water as the rice absorbs it.